<aside> š” Redesigning the signage for the neighborhood in Shadyside in Pittsburgh using a visual system that is suitable.
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Shadyside name comes from the 19th-century Pennsylvania Railroad station, which was named for its shady lanes. The neighborhood has many boutiques, shops, restaurants, and vintage stores. It is also known for its night life because of the many bars and clubs. Shadyside also includes UPMC, churches, Mellon Spray Park, and Pittsburgh Center for the Arts. It is home to a mix of families, young professionals, artists, musicians, students, and apartment dwellers. There are three main business districts: Walnut Street, Ellsworth Avenue, and S. Highland Avenue. Overall, the neighborhood has an urban feel to it, and it is a walkable neighborhood. Nne of the biggest attractions is Jam on Walnut, which is a summer concert series/block party that draws thousands of people to the neighborhood. Many years ago it was once home to an iron furnace and an oil refinery.
A neighborhood with family houses and popular business districts.
Haven for hippies in the 1960s and 70s.
Rich with art and music.
Combination of traditional and modern aspects of architecture, style, and people.
Street Sign
Informational Sign
Interpretive Sign
Vehicle Directional Sign
Identification Sign
Identification Sign
Expected locations for the redesigned signage
Using rounded and non-rounded corners to incorporate organic and geometric feels for how Shadyside is a mix of modern and traditional aspects.
Experimenting shape and form
Black and white color palette with icons experimentation
Experimenting with the letter āSā for a unified logo
Experimenting with color
