<aside> 💡 The Society of Experiential Graphic Design (SEGD) is a community creating experiences that connect people to place. For this project, I created a visual identity for the conference with a typeface that I designed inspired by New York City.
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3D experimentation with materials (Left to Right: card stock, foam board, paper, pizza box, plastic bag)
Inspired by grid layout in New York City
Inspired by buildings in New York City
Inspired by the outline of skyscrapers in New York City
Applying a rule for letters
Experimenting with different thicknesses and overlapping
